I’ve been an avid collagen user and as a former cattle farmer I have been praising collagen benefits for a long time, long before it became the popular fad it is now. It’s great to see the cattle market making a comeback, I only wish I could have taken part in this, too old and tired now.In the last year I’ve been on a strict ketogenic diet but I could never bring myself to spend an arm an a leg on a collagen product when I know they are all virtually the same and all came from the same farms in south America. So for me I wanted a clean collagen that worked with my keto diet but didn’t cost an absurd amount. Even though the label on this is a bit pink for my taste and my wife gives me a hard time, it’s effective, high quality collagen at a good price.I’ve been taking it for 2 months and the results are remarkable.I’ve just been mixing it with warm coconut milk and unsweetened cocoa powder. I can use it as a meal replacement if I add some protein powder.